Why this matters:almost every problem a customer brings back is one of six things, and almost all of them are the transition rather than the food. Solving them at the counter keeps a customer who would otherwise quietly stop buying — and quiet stopping is how most raw customers are lost.
Before anything else, ask three questions:
Most problems answer themselves at question two.
Almost always too much, too rich, or too fast.
⚠ Escalate: blood in the stool, or loose stools lasting more than a couple of days.
Usually the opposite problem — too much bone.
⚠ Escalate: straining, obvious discomfort, or more than a day or two.
Normal after a bone. Nothing wrong. Worth mentioning proactively when you sell a bone, so nobody panics on a Sunday.
⚠ Escalate: constant, with no bones being fed.
⚠ Escalate: repeated vomiting, lethargy, or anything that sounds alarming. This one has a lower threshold than the others.
Work through it in this order. The first step solves it more often than everything else combined, and it's free.
Never suggest cooking or microwaving it. Room temperature only.
⚠ Escalate: not eating at all for more than a day — and never, ever wait it out with a cat. A cat that stops eating can develop hepatic lipidosis. That is a hard rule.
Expected. Raw is roughly 70% moisture, so dogs on raw drink noticeably less than dogs on kibble. Fresh water should still always be available.
⚠ Escalate: if they're also lethargic, or it's a sudden change in a dog that's been on raw a long time.
Common, unpleasant, and not a food fault. Not something you can fix from behind the counter.
⚠ Escalate: persistent — worth a vet conversation.
Soft stools, occasionally a bit of low energy, in the first few days. It's the digestive system adjusting. Settles within a few days.
Warning a customer in advance is worth ten times more than explaining it afterwards, because afterwards they've already decided something is wrong.
On the floor
The sentence that solves the most problems:
"How fast did you switch him over?"
And the one that saves the most customers:
"That's normal for the first week — it settles. Give it a few more days before you decide it isn't working."