Selling Raw · Lesson 4
Troubleshooting
Why this matters:almost every problem a customer brings back is one of six things, and almost all of them are the transition rather than the food. Solving them at the counter keeps a customer who would otherwise quietly stop buying — and quiet stopping is how most raw customers are lost.
The diagnostic that solves most of it
Before anything else, ask three questions:
- How long have they been on raw? First two weeks behaves differently from month six
- How fast did they switch?
- What else are they feeding? Treats, bones, toppers, table scraps
Most problems answer themselves at question two.
"Loose stools"
Almost always too much, too rich, or too fast.
- In the first week, this is the digestive system adjusting. Normal, settles in a few days
- Later, look at what changed. A new protein, a bone, a rich topper, or simply too much food
- Step back a stage in the transition and move more slowly
- Pumpkin kefir helps. So does Healthy Gut
- Rich proteins and organ-heavy meals are the usual culprits
⚠ Escalate: blood in the stool, or loose stools lasting more than a couple of days.
"Constipated"
Usually the opposite problem — too much bone.
- Often follows a recreational bone. Mild constipation after a bone is normal
- Reduce bone content, increase moisture
- Goat milk or kefir helps
⚠ Escalate: straining, obvious discomfort, or more than a day or two.
"White, crumbly stools"
Normal after a bone. Nothing wrong. Worth mentioning proactively when you sell a bone, so nobody panics on a Sunday.
⚠ Escalate: constant, with no bones being fed.
"He's vomiting"
- Usually too much too soon, or a protein too rich for where they are in the transition
- Slow it down, go back a stage, simpler protein
⚠ Escalate: repeated vomiting, lethargy, or anything that sounds alarming. This one has a lower threshold than the others.
"He won't eat it"
Work through it in this order. The first step solves it more often than everything else combined, and it's free.
- Is it properly thawed? Cold food barely smells. Ten minutes at room temperature makes a real difference
- Add smell. Green tripe is the strongest tool you have. Kefir and sardines also work
- Try a different protein. Some dogs simply prefer beef, or duck, or fish
- Check the portion. A dog leaving food is sometimes just being overfed
- Lift the bowl after 15–20 minutes. Free-feeding a fussy dog teaches it to hold out
Never suggest cooking or microwaving it. Room temperature only.
⚠ Escalate: not eating at all for more than a day — and never, ever wait it out with a cat. A cat that stops eating can develop hepatic lipidosis. That is a hard rule.
"He's drinking less water"
Expected. Raw is roughly 70% moisture, so dogs on raw drink noticeably less than dogs on kibble. Fresh water should still always be available.
⚠ Escalate: if they're also lethargic, or it's a sudden change in a dog that's been on raw a long time.
"He's eating poop"
Common, unpleasant, and not a food fault. Not something you can fix from behind the counter.
⚠ Escalate: persistent — worth a vet conversation.
"The detox thing" — set this expectation before it happens
Soft stools, occasionally a bit of low energy, in the first few days. It's the digestive system adjusting. Settles within a few days.
Warning a customer in advance is worth ten times more than explaining it afterwards, because afterwards they've already decided something is wrong.
On the floor
The sentence that solves the most problems:
"How fast did you switch him over?"
And the one that saves the most customers:
"That's normal for the first week — it settles. Give it a few more days before you decide it isn't working."
Key takeaways
- Ask three questions first: how long, how fast, what else
- Loose stools — too much, too rich, too fast. Step back. Normal in week one
- Constipation — usually too much bone
- White crumbly stools — normal after a bone
- Vomiting — slow down; lower escalation threshold than the others
- Won't eat — room temperature, then smell, then protein, then portion, then lift the bowl
- Drinks less — expected, raw is ~70% moisture
- Never wait out a cat that isn't eating
- Warn about the first week before it happens
Check your knowledge
- What three questions do you ask before troubleshooting anything?
- A customer's dog has loose stools in week one. What do you say?
- Give the fussy-eater sequence in order, and explain why the first step is first.
