Feeding Raw

Raw Feeding Guidelines Suggest:

Feed 2% - 2.5% of a dog's weight if their weight is ideal.

Feed 1.5% of a dog's weight for dogs that need to lose weight.

Feed 3% of a dog's weight for dogs that need to gain weight.

For adult cats, we suggest feeding 2% to 3% of their body weight.


80lb dog x 2% = 1.6lbs PER day

80lb dog x 1.5% = 1.2lbs PER day

80lb dog x 3% = 2.4lbs PER day

Note - daily amounts can be split between two or three meals. 

Keeping these guidelines in mind, some dogs with higher metabolisms may require more food, and older, less active dogs may need less.

It's a good idea to weigh your dog every few weeks, especially when starting a raw diet, so that you can adjust accordingly.

There are Two Options:


Before their first raw meal, fast your dog for 12 to 24 hours. We suggest serving their meals at room temperature for the first few days to give their stomach a chance to adjust. After that, you can feed straight from the fridge.

When transitioning, start with a simple protein like our Pure Chicken, Pure Turkey OR Pure Rabbit for the first week (these proteins are easier to digest) which aids in a quicker & smoother transition.

Your dog may experience some soft stools, upset tummy, or vomiting. Don't worry - this is called a detox & will subside in a few days. (Keep in mind all dogs are different!)


To wean your Dog or Cat gradually, we suggest the following:

Day 1 & 2 – 75% original food in A.M.  & 25% Raw P.M. meal

Day 3 & 4 – 50% original food A.M. & 50% Raw P.M. meal

Day 5 & 6 – 25% original food A.M. & 75% Raw P.M. meal

Day 7 Full raw

We do not suggest mixing kibble with raw, as they colonize at different rates.

(Usually, a good rule of thumb is a ½ lb of food per 20 lbs of dog. If your dog needs to gain weight, add a ¼ lb of raw food per meal. If they need to lose weight, reduce by ¼ lb per meal.)

Maximum Nutritional Advantage:

Fresh raw food provides vitamins, minerals, and live enzymes for optimal health and development. This means:

• Smaller, firmer stools

• Cleaner Teeth & Gums 

• Softer skin & coat

• Increased energy levels 

• Great weight management 

• Improved digestion

• Can halt or minimize allergies

• Better temperament & behaviour (training as well) 

• Boosts & protects your pet's immune system.

But the best part is…... LESS VET BILLS! Your pet will thrive & live a happier, healthier life!

If you're feeding our Pure formulas or Signature Blends, you will need to add Kelp Powder and a source of Omega-3 like our cold-water fish oil, Herring Oil.

If you're feeding our Pure Salmon or Turkey Salmon, you do not need to add the fish oil.

If you are feeding our Gourmet Blends, you do not need to add a Kelp Powder, just a source of Omega-3 fatty acid like our Herring Oil!

Kelp Powder:

     • Has over 60 Minerals, Amino Acids & Vitamins.

     • Improves digestion.

     • Promotes healthy skin & coat.

     • Helps build a stronger immune system.

     • Promotes faster healing & decreases the chance of disease.

     • Aids with hypothyroidism.

Fish Oil:

     • Provides essential fatty acids for dogs & cats of all ages & life stages.

     • Reduces inflammation – arthritis/joint issues.

     • Increases energy.

     • Reduces the risk of stroke & heart problems.

     • Relieves skin issues.

     • Helps with GI issues.


Are simply and naturally a beneficial boost to your pets' raw diet, especially when it comes to their immune & digestive health. These supplements support the microflora naturally found in your dog's gut, enhancing digestion and the absorption of nutrients.

A probiotic can:

     • Aid with upset tummy or diarrhea.

     • Soothe allergy symptoms.

     • Restore the balance of healthy bacteria in the gut.

     • Provide enzymes & microbes for proper digestion.

     • Support the immune system.

Side Note: Keep in mind, if your dog is taking antibiotics, we recommend giving probiotics two hours after each antibiotic dose. This is more effective than trying to repair the gut after the antibiotics are finished.

Other Supplements: There are a few other beneficial supplements you can add to your pet's meals (e.g., goat's milk, bone broth, pure pumpkin). If you are targeting a specific ailment, then you may want to look at including supplements. If you have any questions about what might be best for your pet, contact us, we are here to help!

Yes, you can feed both kibble and raw, BUT we suggest feeding them in separate meals as they digest in the colon at different rates.

If this is something you choose to do, we recommend feeding raw in the morning and a high-quality kibble in the evening.

This way, the raw meal has a chance to pass through before the digestive tract must deal with the slower digesting kibble. Adding a good quality probiotic will aid in better digestion or transition.

Your dog's digestive tract is more capable of processing a raw diet than a kibble-based diet. Mixing may cause the stomach to get upset due to the (60%) starch content and may lead to further issues. Your pet will reap many benefits from feeding a 100% raw diet, and you'll enjoy the minimized vet bills.

Starting your puppy on a species-appropriate diet is the best thing for proper skeletal and muscular development. Puppies can start on a raw diet as early as four weeks. We suggest starting them off with a simple protein source, like Pure Turkey or Pure Rabbit, for 5 to 7 days as these are easily digestible proteins and allows them to adjust and build a tolerance to their new raw diet. If there are no signs of digestive upset or sensitivities, you can introduce your puppy to other protein sources.

We suggest adding and rotating a few great supplements to boost their immune system, like Goats Milk & Bone Broth.

Raw meaty bones, chicken necks, and turkey necks are also a great addition to your puppy's diet and meal supplementation a few times a week. It is important to always supervise your dog when they are enjoying a raw bone, and always get a bone that is larger than their mouth to avoid swallowing hazards. Especially until you learn how your dog chews and which bones may be suitable for them.

Cats are obligate carnivores; their digestive system is adapted specifically for a raw meat-based diet.

Taurine (found in raw meat) is key for brain, nerve, eyes, heart, digestion, immune function, and fetal development. Taurine is an amino acid both dogs and cats require for optimal health, but cats cannot synthesize it like dogs can. Additionally, both grinding and freezing can reduce available taurine, so supplementation for cats may be required.

Tips: Dark poultry meat is higher in taurine than light meat, and organ meats are also a good taurine source.

Fish Oil Dosing Chart

Weight (lbs) & MG per Day

10 – 250

20 – 550

30 - 800

40 - 1100

50 - 1350

60 - 1650

70 - 1900

80 - 2200

90 - 2500

100 - 2700

110 - 3000

120 - 3200

130- 3500

140 - 3800

150 - 4000

Changes to your dog

Yes, it can help reduce or halt their allergies.

Allergies are an over-response of your pet's immune system to a possible protein, or overexposure to a series of allergens. 80% of a dog's immune system lives in the gut (intestine, stomach, and mouth). The most common one we hear is food from a commercial based diet, which contains fillers such as grains, sugars, and starches. These are not "biologically" meant for our pets and, over time, can put stress on their organs and suppress their immune system, creating or triggering reactions and allergies like:

     • Chronic yeast infections

     • Hot spots

     • Rashes or hives

     • GI upset - diarrhea and gas

     • Joint issues

Switching your dog or cat to a raw diet and adding a good quality probiotic will significantly help restore the digestive tract and support your pets' immune system from the inside out.

Note: If your pet is suffering from allergies, we suggest doing an elimination diet.

Did you know raw fed poops are very different from kibble fed poops and can tell you a lot about their overall health and wellness?

Kibble fed pets produce frequent, voluminous, and stinky poops. The larger the size, the less food and nutrients are being absorbed/digested. Kibble is 20% to 40% digested, which means 60% to 80% is discharged through their poop. This is from indigestible fillers (Carbohydrates, Corn, & Grains), which have very little nutritional value & can wreak havoc on your pet's digestive system.

Raw fed pets produce minimal waste and have regular bowel movements that consist of smaller, firmer & less stinky poops. The reason is simple: your pet isn't eating anything they cannot process. Fed a biologically appropriate diet, they are processing their food correctly and using it as fuel!

Note: Paying attention to your pet's poop color and consistency can help you determine if something is amiss or if there are any abnormalities. Slight changes in your pet's poop are not a reason for concern. (Side note: when feeding Chicken or Duck, the bone content can be slightly higher, making your pets poop somewhat chalky. This is normal.)

If your pet has chronic diarrhea or blood in their stools - PLEASE SEE YOUR VETERINARIAN.

This is a myth.

Feeding a raw diet won't cause or worsen any behavioural problems; it's actually the complete opposite. Eating a raw diet can calm your dog because their stomachs aren't struggling to digest the carbohydrates or fillers found in processed food.

About our Products

Yes, our food is made with locally sourced Human-Grade, Hormone and Antibiotic free meats from government inspected facilities.

Gourmet Blends contain one or two proteins, consisting of 65% muscle meat 10% tripe (muscle meat), 10% organ meat, 10% ground bone, and 5% mix of kale, spinach and kelp

Pure Formulas contain 80% muscle meat, 10% organ meat, and 10% ground bone with no added vegetables. Pure Formulas are great for dogs with allergies or for doing an elimination diet. It also gives you the option to add any additional items that your pet may require.

Specialty Blends are a mix of two proteins. Our Chicken & Lamb and Performance Blends both contain tripe; the Turkey and Salmon Blend has nothing added.

Tripe refers to a type of edible offal from the stomachs of various grazing farm animals such as Cattle, Sheep, Lamb & Goat.

Green tripe is called "green" because it is untreated & unbleached - unlike the bleached tripe found in grocery stores.

Green tripe offers:

     • Amino Acids

     • Protein

     • Natural Probiotics & Digestive Enzymes

     • Optimal Calcium to Phosphorus Ratios

     • Omega 3 to Omega 6 Fatty Acids

     • Vitamins & Minerals

Tripe has many benefits too:

     • Great for picky eaters

     • Weight loss/gain

     • Aids with illness or recovery

     • Great for sensitive tummies

     • Coprophagia

     • Dental health

Safety & Handling

A dog's digestive system is not the same as a human; the first defense is a dog or cats' saliva, which kills bacteria entering with food and protects against harmful pathogens. The second defense is they have high acid stomachs (pH 1-2) containing strong hydrochloric acid (HCL), making it almost impossible for them to get sick.

Remember to wash your hands, bowls, utensils and surface area thoroughly after use. Just like you would when cooking raw chicken for yourself.

We suggest 1 to 2 times per week.

Raw bones are great for recreational chewing and as part of a meal replacement. Bones provide excellent dental and gum hygiene - and are great for both physical and mental exercise.

For puppies, we recommend softer bones like chicken necks or smaller rib bones.

Note: If your dog chews and ingests the bone, you may notice they get constipated, or their stool can be white and crumbly. That said, marrow bones tend to be a little rich and can cause loose stools, so we recommend those only 1x a week. Finding a happy balance is key, as every dog is different.

REMEMBER:It is important to always supervise your dog when they are enjoying a raw bone and get a bone that is larger than their mouth to avoid swallowing hazards. Especially until you know how your dog chews and which bones are suitable for them.

Yes, you can safely thaw the food in your refrigerator and refreeze it. BUT, if you thaw it at room temperature (in your sink or on your counter), you must use the food within 3 days (DO NOT REFREEZE).

Note: Thawing, refreezing and re-thawing raw meat may leak out moisture, changing the product's integrity.

TIPS: If you thaw the food in your refrigerator, the food will last up to 4 days MAX. Thawing in your sink or on your counter, it can last 3 days in your refrigerator (this all depends on the size of your dog & the amount you will be feeding).

A raw meat diet is designed to be fed just like that - raw. There is no need to cook, just simply thaw, portion and feed!

The heat will destroy the active phytonutrients, enzymes and nutrients. Our food includes bone and cooking the meat (even searing lightly) can cause these pieces to fragment which can be dangerous for your pets. 

It’s important that your pet's meals and bones are raw. Cooking bones will cause them to dry out and this can create dangerous sharp edges.