Pure Meal

Pure Rabbit

Tub size

Resealable, frozen

How you'd like it

What's inside

What's in Pure Rabbit

The recipe

  • Muscle meat · 80%
  • Organ meat · 10%
  • Ground bone · 10%

Ingredients

Ground rabbit muscle meat, Ground rabbit bone, Ground rabbit offal (liver, lung, spleen & heart)

Full product details

Rabbit provides a lean, easy-to-digest novel protein that’s ideal for dogs with sensitivities. It delivers essential amino acids, vitamins, and minerals to help support energy, immune health, and lean muscle — all while being gentle on digestion.

Why Choose Rabbit?

  • Novel/Hypoallergenic Protein: Rabbit is widely recognized as a novel protein that is easier on sensitive stomachs and ideal for dogs with food allergies or intolerances to common proteins like chicken or beef.
  • Lean, Highly Digestible Meat: Rabbit is lean yet rich in high-quality protein, helping maintain muscle and support energy without excess calories.
  • Rich in Vitamins & Minerals: Contains nutrients like vitamin B12, iron, phosphorus, and selenium that support metabolism, immune function, and overall vitality.

Nutrient Highlights (Per 100g)

  • Protein (16.6g): Lean, high-quality protein for muscle maintenance and energy. 
  • Lower Fat (6.9g): Helps with weight management and suited to dogs that need a lean diet.
  • Minerals: Natural iron, phosphorus and selenium support metabolism and immune health.
Feeding guide

How much a day?

Life stage

–

A starting point. Adjust by body condition, and split into two meals. Open the full feeding calculator

Per 100 g, as fed

Nutrition

126 kcal Calories
16.58 g Protein
6.9 g Fat
1.4 : 1 Calcium : phosphorus
  • Moisture74.2 g
  • Ash2.9 g
  • Fibre1.7 g
  • Calcium0.74 g
  • Phosphorus0.52 g
  • Sodium59 mg
  • Magnesium33 mg
  • Iron1.4 mg
  • Zinc2.3 mg
  • Copper0.11 mg
  • Manganese0 µg
  • Selenium0.2 µg
Not rotating proteins?

Add to the bowl

If Pure Rabbit is your dog's only protein, add organic kelp powder and herring oil.

Good to know

Questions

How do I store it?

Keep it frozen until you're ready to use it.

How does frozen delivery work?

Your delivery day depends on your postal code. Check your postal code to see your day and the order deadline.

Can I get it on a schedule?

Yes. Choose Subscribe & save above to save 5% on every delivery. How to view and edit a subscription.

Reviews

What owners say

  • 5 stars: 5 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
M
Maria A.A.C.

The quality is absolutely amazing! And it’s my dogs favourite protein. Great for dogs with allergies and sensitivities.

L
Lisa H.

My frenchie loves Pure Rabbit!!

M
Mirella P.

My GSD loves it and needs it. She has a protien alergy and can only eat Rabbit. So it's a must have for us. Wish it came in paties for easier freezer storage. We will always buy it.

G
Gwyn

Loved offering this as an alternative protein but it will be once in a while due to price.

c
carol m.

MY BENGALS LOVE THIS FOOD!