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| The customer says | First thing to try | Escalate when |
|---|---|---|
| "He won't eat it" | Let it come to room temperature — cold food doesn't smell. Then add tripe or kefir. Then try another protein | Not eating at all for more than a day — and never with a cat |
| "Loose stools" | Usually too much, too rich, or too fast a change. Step back a stage. Pumpkin kefir. Healthy Gut | Blood, or lasting more than a couple of days |
| "Constipated" | Often too much bone or a recent bone. Reduce bone, add moisture | Straining, painful, or more than a day or two |
| "White crumbly stools" | Normal after a bone. Nothing to worry about | If it's constant without bones |
| "He's vomiting" | Too much too soon, or too rich. Slow the transition | Repeated vomiting, lethargy, or anything alarming |
| "Detox — soft stools in the first week" | Normal and settles in a few days | Not settling after a week |
| "He drinks less water" | Expected. Raw is ~70% moisture. Fresh water still always available | If they're also lethargic |
| "He eats poop" | Common, unpleasant, not a food fault | Persistent — vet |
| "Short weight / foreign material / smells off" | Get the Best Before date off the tub — that's the batch number. Offer a replacement. Report it to us | Always report it |
You are not a vet. A sick dog, ongoing digestive problems, or a dog on medication is a vet conversation.
"That's worth a conversation with your vet — and once you've had it, come back and I'll help with the food side."
Nobody thinks less of you for saying that. They think a great deal less of you for guessing.
